Sara Laurell, CEO, Loopia Group

Sara Laurell new CEO of Loopia Group – Sweden’s largest provider of web services

Sara Laurell has been appointed new CEO of Loopia Group, Sweden’s largest supplier of web services, and will begin on March 1, 2019. At the same time, the head office is moved from Oslo, Norway, to Västerås, Sweden.

Sara Laurell most recently comes from the management consultancy company QVARTZ, where she is a partner since 2017. Previously she has been the head of the retail customer market at Telia Sweden and CEO of Twilfit, a retail chain focusing on lingerie. She also has many years of experience as a management consultant at McKinsey based in Chicago.

– I am very pleased that we have succeeded in recruiting Sara Laurell as the new CEO of Loopia Group. She has extensive experience of developing companies and driving sales in telecom and retail. She will have a key role in the work of bringing the company to new heights, says Jacob Fonnesbech Aqraou, Chairman of the Board.

– Loopia Group is an exciting company with great development opportunities, both in Sweden and in Europe. Customers’ online behavior changes rapidly and the web service companies have the opportunity to strengthen both their offering and their customer relationships in order to effectively support their customers in digitization and e-commerce development. I look forward to developing Loopia together with the management, employees and the board, says Sara Laurell.

As part of relocating the head office from Oslo to Västerås, the former management has chosen to leave the company.

– I would like to thank the CEO, John Hugosson and CFO Jon Ole Moe a lot for their excellent efforts which have helped to build and develop Loopia Group, says the Chairman of the Board, Jacob Fonnesbech Aqraou.

Loopia Group includes Loopia AB which is one of Sweden’s largest and fastest growing web service companies. They recently acquired the Internet Foundation in Sweden’s registrar business SE Direkt. Loopia Group also includes Active24, which is the market leader in web services in the Czech Republic. In addition to Sweden and the Czech Republic, Loopia has sales in the Netherlands, Norway, Serbia, Slovakia, the UK and Germany.

Loopia Group offers innovative solutions for managing web domains, web hosting and email to private customers and small and medium-sized companies. Loopia, headquartered in Västerås, manages more than 800,000 domains and has over 100 employees. Loopia is owned by the Nordic equity fund Axcel in June 2018.


For more information, please contact:

Sara Laurell, CEO, +46 72 708 4848
Jacob Fonnesbech Aqraou, Chairman of the Board, +41 79 524 7010